My Story

I am a successful Digital Marketer and Entrepreneur based in Nottingham, UK. I started my career journey during the mid 2000's internet retailing boom by developing 10+ eCommerce stores which enjoyed great success using a successful and evolving SEO formula. In 2011 these eCommerce businesses were sold and after a little break from working I moved into a new Head of Digital role for a leading UK retailer, managing a team of digital marketers and content writers. Whilst concentrating fully on my current role full-time, I will also be writing on subjects I have a passion about in my spare time.

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I am a Digital Marketer and Entrepreneur based in Nottingham, England. I gathered my experience during the early internet retailing boom with 10+ eCommerce stores, promoted using proven, evolving & successful ethical SEO methods.

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My digital marketing philosophy is based around creating fantastic content and building a natural link profile. No cheating, no short-cuts, no hacking, no spamming. I only ever use proven techniques and believe it is important to constantly evaluate your data.

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Collecting as much data as possible is of the utmost importance. You can use this data to analyse which methods you have tried are working the best for your website. It is important to keep things simple and never try to run before you can walk.

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Awards & Accreditations

I take my work seriously. So seriously in fact that sometimes people notice. Over the years I have won a few awards and accreditation. Visit my scrapbook to find out more.

Matt's Scrapbook

Recent Posts

My posts featured on other websites...


I have worked with some amazing people over the last 10 years. Luckily for me, they have taken time out of their day to give me feedback. Follow the link below to see what some of them have kindly said about me.

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Chances are, if you are wondering about a product or service related to web, I have already used it. Here are some of my recommendations when it comes to themes, hosting, tools, media, developers & much more.

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My Services

I get asked if I can help people quite frequently. I love to help (unless I have moral objections). If you are in need of some help, a website SEO audit, link profile cleansing or general eCommerce consulting then feel free to contact me.

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