Matt Janaway is a successful Digital Marketer and Entrepreneur based in Nottingham. He made his name during the early internet boom with 10+ multi-million pound eCommerce stores, promoted using proven & successful White Hat SEO methods.

My digital marketing philosophy is based around creating fantastic content and building a natural link profile. No cheating, no short-cuts, no hacking. I only ever use proven techniques and believe it is important to constantly evaluate your data.

Collecting as much data as possible is of the utmost importance. You can use this data to analyse which methods you have tried are working the best for your website. It is important to keep things simple and never try to run before you can walk.