There are more than 300 million users and 3 million business pages on LinkedIn, but that’s not what makes LinkedIn vital for B2B marketing. It’s the blistering click-through-rate.

LinkedIn is the origin of a jaw-dropping 64% of total traffic coming to a select bunch of corporate websites from social media. If that doesn’t impress you, here’s the stunner. Hubspot found that LinkedIn converted more leads than Facebook and Twitter. This could well be the reason why all of the top 50% American law firms have LinkedIn business pages, and 88% of all B2B marketers use LinkedIn for marketing.

This post was written by Matt Janaway on LinkedIn. To read the full post click here.

 

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