Matt Janaway’s Digital Marketing Story

I’m the CEO of Marketing Labs and a successful Entrepreneur specialising in digital marketing, based in Nottingham, UK. I started my career journey during the mid-2000’s internet retailing boom by developing multiple eCommerce stores which enjoyed great success using a successful and evolving SEO formula. I then moved into a new Head of Digital role for a leading UK retailer, managing a team of digital marketers and content writers. In 2016 I left the Head of Digital role to concentrate on my digital marketing agency full time.

Featured on SEO Expert Lists

Search Engine Journal

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SEO Chat

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Guild of Bloggers

“Content Marketing: 12 World Class Writers”

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I have over 16 years of digital marketer and eCommerce experience. I gathered my experience during the early internet retailing boom with 10+ eCommerce stores, promoted using proven, evolving & successful ethical SEO and digital marketing methods.


My digital marketing philosophy is based around creating fantastic content and building a natural link profile. No cheating, no short-cuts, no hacking, no spamming. I only ever use proven techniques and believe it is important to constantly evaluate your data.


Collecting as much data as possible is of the utmost importance. You can use this data to analyse which methods you have tried are working the best for your website. It is important to keep things simple and never try to run before you can walk.

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Awards & Accreditations

I take my work seriously. So seriously in fact that sometimes people notice. Over the years I have won a few awards and accreditation. Visit my scrapbook to find out more.

There isn’t much I can say about Matt without it sounding over the top. Most recommendations on LinkedIn seem fake to me but on this occasion it genuinely deserves a shining report. The extent to which Matt has helped my business is something that only I could understand. I was heading into danger after being hit by dreaded Google algorithm updates and my business was in serious decline. Not only did Matt help me halt the decline but with his advice I even turned it around and now enjoy a healthy business. Matt went well above what I would have expected him to and it felt like he really cared about me and my business. June 2013

George Lawrence

Marketing Manager

I only worked with Matt for a week but feel that I have known him much longer. In that week I learned so much about search rankings, so much so that I created my first website. I pester him every now and then for some tips and he never fails to give me the time of day. You would have thought he would get fed up with my constant questioning but he seems to have so much patience. Matt is very rational and every decision is well thought-out. He analyses every possible outcome of any decision to ensure that nothing can go wrong. Top man! June 2012

Kimberly Yates

Public Relations

I first connected with Matt 4 years ago after I called him to offer my own services to his business. It soon became apparent that his knowledge well surpassed my own and after a 45 minute conversation I felt like I could call him whenever I needed. We probably speak via email once or twice a month and every now and then (when I need advice) we have a chat on the phone. The way he soaks up data and tests some amazing ideas to help search results is way beyond my scope. It really is a pleasure to know Matt on a level where I can learn so much about something I would already consider myself an expert in. June 2013

Pamela Bastain

SEO Manager

Before I worked with Matt I tried over 40 so-called SEO professionals and every one made many promises but failed to deliver. The thing I liked about Matt was his honesty and work ethic. I was drawn to him because a few people in the SEO industry recommended him to me and I was instantly impressed from the first time we spoke. He spent an entire week looking through my Analytics account and gave me a list of 20+ issues that were effecting my website. After his advise and him helping me implement changes, I saw some serious traffic growth. June 2013

Maria Stevens

Freelance Consultant



I have worked with some amazing people over the last 10 years. Luckily for me, they have taken time out of their day to give me feedback. Follow the ‘Read More’ link below to see what some of them have kindly said about me.


Chances are, if you are wondering about a product or service related to web, I have already used it. Here are some of my recommendations when it comes to themes, hosting, tools, media, developers & much more.

My Services

I get asked if I can help people quite frequently. I love to help (unless I have moral objections). If you are in need of some help, a website SEO audit, link profile cleansing or general eCommerce consulting then feel free to contact me.

Matt Janaway

Newark Beacon Innovation Center, Newark, Nottinghamshire NG24 2JG

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