Are you looking to upgrade your TikTok marketing toolkit?

This post will cover the top TikTok marketing tools you should consider adding to your arsenal in 2024. This includes tools for:

  • Video content creation
  • Post scheduling
  • Influencer marketing
  • Brand monitoring and analytics

Let's get started.

TikTok Marketing Tools to Grow Your Brand in 2024

Here are the top TikTok marketing tools you can use to penetrate the short-form video space:

TikTok Tools for Content Creation

While TikTok comes with built-in video editing capabilities, plenty of brands and content creators use third-party tools to produce attention-grabbing posts.

Tool 1: CapCut

CapCut is a popular video content creation tool that can help you create professional-looking TikTok posts without possessing professional skills. 

Its beginner-friendly interface lets you focus on productivity rather than grinding through tons of tutorials and various learning resources.

CapCut is available on desktops and mobile devices, so you can create eye-catching TikToks on the go or in the office.

Upgrading to CapCut Pro unlocks the following features:

  • Instant filters—Use various filters from many categories, such as retro, portrait, food, and scenery, to make your video pop. 
  • One-click video effects — Use the drag-and-drop interface to apply video effects like lens, glitch, and distortion.
  • AI video tools — Create AI-generated videos using text scripts, product photos, and ecommerce listings — or turn your long-form media into short-form clips.
  • TikTok templates — Skip 90% of the video creation process with ready-to-use templates specifically designed for TikTok.

Price: $8 per month

Tool 2: KIMP

Established brands can use KIMP, an unlimited graphic and video creation service, to boost their social media marketing efforts while focusing on more meaningful tasks. 

The KIMP360 platform lets you create new requests, collaborate with designers, and manage projects in a Kanban-style dashboard. This is the easiest and most cost-effective way to get experts to handle your video creation process, whether you need TikTok ads, logo animations, all-out video marketing campaigns, and so on.

There are several amazing benefits: 

  • Unlimited design requests and revisions — Ensure you get visual content that perfectly matches your vision.
  • Round-the-clock customer support — Get in touch with KIMP's customer support team anytime through live chat. 
  • Create brand profiles — If you're a marketing agency, you can create individual brand profiles for each client that contain their fonts, logos, and style guides. 

Price: $799 per month (for video content - they have packages for graphic/image content too)

Tool 3: Filmora

While CapCut is great for quick and easy edits, Filmora by Wondershare is built to create more advanced video content. 

Filmora's cross-platform editing feature is perfect for letting you start organising and cropping your mobile captures and then continuing later on your desktop for more in-depth editing. This lets you take full advantage of features like customisable filters, title effects, transitions, and audio controls.

Here's a quick look at some of Filmora's key features:

  • Stock media library — Find useful media assets for your TikTok videos without leaving the app.
  • Wide range of video templates — Streamline the creation of travel vlog posts, countdowns, sporting events, ads, and more. 
  • AI video generation—In addition to text-to-video, Filmora uses AI to generate copy, stylise clips, or automatically clip out silent pauses. 

Price: $9.99 per month or $49.99 as a one-time payment

Tool 4: Zoomerang

Zoomerang is an easy-to-use video editing app tailored to the needs of content marketers.

Its core features revolve around AI-powered video content creation. It can instantly generate thumb-stopping videos from product page URLs, written video scripts, or plain text prompts that describe what you want to see from your video.

In addition to AI tools, Zoomerang also offers the following features: 

  • Community-sourced templates — With Zoomerang, you can quickly create videos that resonate with the TikTok audience using popular templates submitted by the community. 
  • Video editing tools fit for TikTok — Use the green screen effect, add filters, insert seamless transition effects, and more. 
  • Social media ad examples — If advertising on TikTok is your goal, Zoomerang can provide you with many examples from established brands. 

Price: $39 per month

TikTok Tools for Post Scheduling

Successful TikTok marketing doesn't only revolve around quality content — your publishing strategy also matters in maximising the reach of your posts.

Tool 5: Vista Social

Vista Social is a powerful yet affordable social media management platform that lets you schedule posts to various networks. 

Its centrepiece is the centralised publishing calendar, which gives you a bird's eye view of all your planned content. You can start scheduling your posts here — or set up an automated content publishing schedule so you can just focus on queueing up posts.

Of course, post-scheduling is just one small aspect of social media management. 

Here's a quick rundown of Vista Social's other features: 

  • Centralised inbox — Manage and respond to all conversations across your entire social media profiles. 
  • Review management — If you're promoting an ecommerce brand on TikTok, you can use Vista Social to keep track of customer reviews in one place. 
  • Schedule posts in bulk — Vista Social lets you streamline your content curation efforts by pulling content from other blogs, hashtag search results, user posts, or a CSV file. 

Price: $39 per month

Tool 6: SocialPilot

SocialPilot is another social media management platform built for agencies, but individual users can still use its features to supercharge their TikTok marketing. 

After connecting your TikTok account, you can start scheduling posts right away through the calendar, main dashboard, or the "Posts" submenu. You can also create an automated publishing queue to simplify your content scheduling efforts. 

Below are other noteworthy SocialPilot features you should know about:

  • AI assistant —  Quickly generate text posts for Facebook, LinkedIn, and other supported networks simply by mentioning your content requirements and topic. 
  • Collaborative features for teams — SocialPilot lets you assign tasks, implement a simple content approval process, and manage your internal marketing team in one platform. 
  • Advanced tools — Utilise link shortening, organise content with tags, set up custom fields, and more.

Price: $30 per month

Tool 7: Iconsquare

Iconosquare is an all-in-one social media management tool designed for businesses, agencies, and individual users. 

Despite its expansive suite of features, Iconosquare manages to keep the experience light and beginner-friendly. 

This is largely thanks to the well-structured onboarding workflow, which ensures you complete a week's worth of social media content marketing in no time. By the end of the process, you should know everything there is to know about Iconosquare's social media management features.

Speaking of features, here's what Iconosquare brings to the table:

  • Campaign builder — See the big picture beyond individual posts and track how different content groups drive social media growth. 
  • Generate content ideas with AI — Use AI to generate content ideas that align with your social media marketing goals. 
  • Comprehensive analytics and reports — Stay on top of important social media engagement metrics, identify trends, and track your best TikTok content types. 

Price: $59 per month

Tool 8: Plannable

Planable is a more straightforward social media publishing tool that brings your undivided attention to your content strategy. 

Long story short, it allows you to schedule TikTok posts or queue them up in a preconfigured timetable. If you work with a team, Planable will also help you establish a content approval workflow and use custom labels to group posts into specific campaigns. 

Here are a few other Planable features you may want to look into: 

  • AI caption generator — Planable's AI is smart enough to automatically generate post descriptions in social media lingo (including relevant hashtags and emojis). 
  • In-depth user permissions management — Planable gives you granular control over your team's account permissions, allowing you to specify if they can modify admin settings, check analytics, approve posts, create drafts, edit content, or just view your content plan. 
  • Interactive analytics — "Analytics view" lets you track social media growth metrics, identify your strongest-performing content, and compare the performance of posts from a single interactive report.  

Price: $33 per month

Tool 9: Loomly

Loomly is another content-focused social media management platform that can help you schedule TikTok posts. You can design a custom publishing workflow with specific post states and approval steps or use a pre-built workflow that matches your needs. 

When it comes to creating posts, Loomly has a strong emphasis on cross-promoting content on multiple social media profiles. 

You start by defining a default caption or description that automatically applies to all networks. From there, you can fine-tune your post's copy and settings depending on the social networks you select. 

For example, when creating TikTok posts, you can control features like comments, duets, stitches, and the link shortener.

If you're interested in Loomly, here are other useful features you can expect:

  • Daily post ideas — Loomly can provide you with a month's worth of content ideas that align with global events and holidays. 
  • Network-specific content ideas — Creating posts with Loomly also includes a handful of recommended ideas for specific social networks, like authentic conversations and duets for TikTok. 
  • Specify automated posting times — Loomly also allows you to set specific times for scheduled posts so you can focus more on creating TikTok content. 

Price: $42 per month

TikTok Tools for Influencer Marketing

With all the features for rapid video content creation, TikTok is an opportunity-rich environment for finding partnerships with creative influencers and creators who can boost your (or your client's) brand reach. 

You just need the right tools to help you tap into these opportunities.

Tool 10: Upfluence

Upfluence is an influencer and affiliate marketing platform aimed at helping companies connect with brand partners on social media. 

Its influencer matching tools enable you to identify and connect with potential brand ambassadors who already have an optimistic view of your products. You can also search the Upfluence database to find the influencers who fit best your needs based on their audience, content keywords, engagement potential, and other parameters. 

Other than influencer discovery, Upfluence also comes with these tools under the hood: 

  • Consolidate your influencer outreach efforts — Craft outreach emails, track your influencer conversations, and manage drip campaigns directly through the Upfluence platform. 
  • Affiliate marketing software — Upfluence is also equipped to help you manage your affiliate program and automate commission payouts. 
  • Influencer marketing analytics — Track social media growth attributed to influencer marketing campaigns and use the data to optimise your strategy over time. 

Price: Custom pricing

Tool 11: SeekSocial

SeekSocial is a no-nonsense influencer discovery tool that lets you scan millions of TikTok profiles and identify prospective brand partners based on follower count, engagement rate, profile keywords, platform activity, and other filters.  

SeekSocial displays each influencer's email address alongside their other social media profiles to kickstart your outreach efforts. The tool also includes the following extra features:

  • Find viral videos — Quickly find trending, viral-worthy videos to give you content ideas or discover even more potential TikTok influencers. 
  • One-click export tool — Export your profile list into a CSV or Excel file so you can import it into your email service or even another influencer marketing platform. 
  • Search for existing TikTok brand partners — Use the "Sponsored Videos Only" filter in the viral video finder to filter out professional TikTok influencers who know how brand promotions work. 

Price: $99 per month

TikTok Tools for Brand Monitoring and Analytics

Tracking your social media presence is essential for maintaining a healthy brand image and sustaining positive brand growth.

While you have profile analytics baked into the TikTok app, third-party brand monitoring and analytics tools make it easy to turn raw data into actionable steps. 

Tool 12: Brand24

Brand24 leverages AI to tap into millions of sources, scanning for brand mentions, identifying user sentiment, and spotting mentions that deserve your attention.

All your mentions are compiled into the "Mentions" page, including the ones from TikTok. You can filter mentions according to user sentiment, location, and a weighted popularity rating called "Influence Score."  

Brand24 also lets you take brand monitoring to new heights with the following features: 

  • Compare your reach against competitors — Create a different project for a competitor's brand and compare your reach over dimensions like share of voice, overall audience sentiment, and the estimated value of PR exposure. 
  • Track hashtags — Evaluate the success of your hashtag campaigns or look for relevant posts and measure engagement.
  • AI-powered insights — Dive into the context of trends in social media reach and mentions to make sharper, data-driven decisions. 

Price: $119 per month

Tool 13: TikTok Ads Analytics

If your goal is to dominate the TikTok space, the built-in TikTok Ads platform can help you better than any other TikTok Ads platform. 

TikTok Ads will help you create, launch, and manage campaigns tailored to various advertising goals. This includes growing your social media reach, bringing traffic to your website, generating leads, and driving ecommerce sales. 

The platform also has advanced analytics tools that provide deeper insights into your TikTok audience data, campaign channels, and content performance. You can also explore the TikTok advertising landscape by reviewing your industry's top ads and trends.

If you're considering launching your first TikTok Ads campaign, click here to receive exclusive ad credit offers and 1:1 onboarding support. 

Conclusion

The more businesses that capitalise on TikTok marketing, the easier it becomes to find tools and services to give you a competitive advantage. 

With the tools above, you'll have everything you need to establish a dominating TikTok presence in your niche — whether it's for creating killer video content or tracking the results of your marketing efforts. 

Finally, you can expect to see changes in the top tools businesses use for TikTok growth over time. Don't forget to check back in the following months to stay on top of your game.