Why the uproar about content marketing? Hasn’t content always been on centre-stage? The truth is, before there was anything else, there was content. Content was the basis of what propelled the internet into the most important invention of modern technology.

“Content is the reason search began in the first place,” says Lee Odden of TopRank Marketing. Before the Internet was cluttered with PPC and display ads and businesses embarked upon the SEO wild goose chase, it was just content that used to drive traffic. Ironically, even after the technology boom and the digital marketing big bang, content still has a massive impact in getting you customers and sales. Instead of diminishing in power, content has become more effective than ever before.

This post was written by Matt Janaway on Yahoo. To read the full post click here.


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